My favorite business excuse: but it looked good on paper!! Usually the best layed plans etc etc.
Some old Army General once said something like:" All battle plans will look successful until the bullets start flying."
You see a bunch of little elephants playing in the high plains of the Kalamari grass lands and you say to your self, "Self, that would make a great little video!" And after setting up your camera and the sound guy has the sound booms up and running they just keep dancing around in pure joy. Did you forget any thing? Nope..Got film in the camera and the sun is in the perfect spot...What could go wrong?
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